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Social contagion theory teaches us both information and behavior can be transmitted in a network. We know this from for example the ice bucket challenge, but also the adoption of new anticonception can be contagious.
The two types of information both have their own unique way of traveling through the network and thus have an optimal seeding strategy. The Lopend vuurtje box explains these useful principles of social contagion through experience, experiment, and education.  The box invites its receivers to try out the method for themselves.

Click here for the graduation project on which this tool is build
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